I stumbled upon this blog post which pretty much sums up some of the most important aspects of conversational design.
Most conversational AI projects start without any conversational design strategy, and that shows clearly in the first interaction.
The Conversation Design Institute has a cool blog post about some of the best practices around conversation design. On top of that, they do offer structured content to help people build knowledge around this area!
Check it out!
https://www.conversationdesigninstitute.com/blog/9-best-practices-in-conversation-design